EV Digital Shift

The Automotive Markets have seen some big shifts lately. First, there was the big push to electrify both Passenger Car and Commercial Vehicle markets, followed recently by the pullback of the ambitions of many of the OEMs with whom we work towards this goal.

The old adage "A rolling stone gathers no moss" excellently portrays the current situation for our product portfolio where we can support both of these OEM evolutions, regardless of their speed or complexity.

Our products are always designed with the Dealers/Importers in mind and thereby ensuring our ability to meet their needs whether large or small.

Moreover, "OEM Electrification Pullback," the forecasted adoption rate for Electric Vehicles is now set at about 25% of New Vehicle Sales by 2030 globally.  With this outlook, the customer experience and not just innovation of the automotive market is in firm focus.  Ensuring a positive interaction with a customer via online channels or directly at the brands dealerships is one of the keyways to enforce this ethos.

Taking nothing away from the Automotive Brands vehicle experience, the battlefield will not only be how brands position themselves from a design perspective, but by how well they are perceived by their dealership's attentiveness and efficiency.  Every customer touchpoint is another way to ensure the customer has more affinity for their dealership and brand, and we at incadea provide various tools like our newly released End Customer Notification add-on.

👉 Contact us today for further information of how we can enable the digitalization of your business.

Sean Callum

Presales Director | sean.callum@incadea.com

Source: 24th Annual KPMG Global Automotive Executive Survey